I love the whole concept and branding of True & Co, an online lingerie shop with the prettiest pieces at accessible prices. They have you take a quick quiz to “fit” you, and then customize a shop of perfect bras for you, based on your answers. You can pick 3 to try on, and they’ll add 2 more expert picks to your shipment. You can keep as many or as few as you want, with free shipping both ways. You make a $45 deposit to try on the 5 bras, and ultimately only pay for what you want. As someone who vehemently avoids malls, but still wants to try on things like these lovelies before buying, this is perfect. They also carry amazing sleepwear and panties!
Fascinating! Like the Warby Parker of lingerie. Totally intrigued.
www.nomadicd.com
Wow, definitely trying this out. I was just thinking about how badly I needed to upgrade my under-collection.
i love this type of business model. it’s a little like warby parker, where you don’t have to worry about pushy sales people or someone trying to make you think something looks good…especially when it does not. thanks for sharing…it’s been bookmarked. :)