BRAND I LOVE // TRUE & CO

3

07.2.13

v-day-1170-3

true & co

 

I love the whole concept and branding of True & Co, an online lingerie shop with the prettiest pieces at accessible prices.  They have you take a quick quiz to “fit” you, and then customize a shop of perfect bras for you, based on your answers.  You can pick 3 to try on, and they’ll add 2 more expert picks to your shipment.  You can keep as many or as few as you want, with free shipping both ways.  You make a $45 deposit to try on the 5 bras, and ultimately only pay for what you want.  As someone who vehemently avoids malls, but still wants to try on things like these lovelies before buying, this is perfect.  They also carry amazing sleepwear and panties!

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